Hey everybody, welcome to this week’s #SolidStateSunday! Since we’re working hard to keep you all updated with our progress and processes, this week will be no different. If you watched our first Video Blog then you should have a hint as to what we have been discussing at our meetings recently. Hint: in the Vlog we stated that our ballsack-esque logo needs some updating.
We have been working on designing a new logo, and let me tell you it is not as simple as it sounds. Your logo is what somebody will judge your entire company off of. One tiny little picture is supposed to represent your entire company, the products, the team, everything. Logos can either make or break a company. There are many different ways that a business can create their logo. Some examples of failures of logos are as follows:
Kids Exchange is the company name, but it doesn’t quite depict that on their signs.
Here is another mistake:
Kudawara Pharmacy had an accidental logo flop as well. When designing a logo, you need to make sure that nothing inappropriate can be made out of it, from all angles.
That is something that the Office of Government Commerce did not think about. Like I said…people will be seeing your logos from ALL angles, so you need to make sure consumers are still seeing your logo and not uhh…. anything else. You can see more examples of disaster logos (and where I got my examples from) here.
Just like all companies’ brands and logos, Shotsicles has gone through a few makeovers over the past year or so. Here is our first Shotsicle logo from October 14, 2013:
She’s a beaut, isn’t she? So beautiful that two days later (October 16, 2013) it changed to this logo:
And later that day turned into this:
Sometimes you win some, sometimes you lose some. Shotsicles didn’t win this one because the next day (October 17, 2013) the logo transformed to this lil’ guy:
And again the next day (October 18, 2013):
Aaaand two times again the next day (October 19, 2013):
Talk about a rough week for the Shotsicle logo!
After a brief rest period, this logo butterfly finally took its final form. As of November 6, 2013 we are left with what we have today:
So as you can see, there are so many things that go into making a logo. You need to make sure that your logo can work well with a dark or light background because you can’t always predict what background it will be printed on. Also you shouldn’t make your logo be noticed by purely its color. Even though that is successful sometimes (ebay, FedEx, Google, etc.), it is really hard to pull off until your business is established. Also let’s be real here, color printing a logo with more than three colors can rack up a lot of unnecessary expenses.
Thank you all so much for checking in with this weeks #SolidStateSunday! I hope that you have learned a lot about logos and the importance of them. I also hope that you enjoyed reading this as much as I have enjoyed writing it. Have a great week and remember to always #KeepItChilled!